Matt McInnes

Matt is the current Director of Brand Experiences at TAFE NSW where he has worked for the past 4.5 years to help grow consideration to study at TAFE NSW by high school students by +23%.  Prior to TAFE NSW, Matt spent 6 years at Tourism Australia leading a number of Consumer Marketing efforts to connect with youth via working holiday maker programs as well as global campaigns such as Restaurant Australia and Best Jobs in the World.   With numerous award winning marketing and advertising campaigns for Nike, Gatorade, American Express, Virgin Australia, Qantas and Mars he has spent 25+ years tinkering with the full marketing mix to appeal to a variety of audiences.  His toughest critics are his two teenage sons, Max and Angus, but he does remind them he is an advisory Board Member of the iMedia Summit, so is up with the latest tech.